![]() ![]() ![]() This content format has clearly been getting more and more traction on Instagram, especially among younger demographics. How Instagram makes Reels the center of attention.Īnd, just like TikToks, Reels have been getting new updates, like longer videos (up to 60 seconds), drafts, and more. Where content creation used to be – bottom center, easiest to reach with your thumb – is now how you can (yep!) access your Reels feed and start your Reels binge. (I mean, 53 minutes is at least one episode of a Netflix show, if not two.)Įven when you look at how the user interface has changed for the Instagram app over the past months, it’s clear Instagram creators are encouraging people to consume content, and Reels in particular. No wonder it’s content like Reels that’s now the direct competition for streaming services like Netflix. And for a good reason – according to statistics, Instagram Reels get 22% more engagement than regular video posts on Instagram.Īnd it looks like they outdo all other short-form video apps when it comes to engagement, too, with an average of 53 minutes of viewing time per scrolling session globally. Instagram has been pushing Reels content for quite a while now, following TikTok’s success in the format. Instagram Reels have taken the social media world by storm Try NapoleonCat for free: Company email Start free trial Seamlessly schedule your Instagram Reels to multiple accounts at once. ![]() Schedule unlimited number of Instagram Reels ![]()
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